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Facebook and other social networking tools are increasingly the aim of scholarly research.
Scholars in many fields have begun to investigate the impact of social networking sites, investigating how such sites may play into issues of identity, privacy, According to a study in 2015, 63% of the users of Facebook or Twitter in the USA consider these networks to be their main source of news, with entertainment news being the most seen.
New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends. However, thanks to the nation's high Internet penetration rate, the first mass social networking site was the South Korean service, Cyworld, launched as a blog-based site in 1999 and social networking features added in 2001.
Friendster was followed by My Space and Linked In a year later, and eventually Bebo.
In 2011, HCL Technologies conducted research that showed that 50% of British employers had banned the use of social networking sites/services during office hours.
These communities of hypertexts allow for the sharing of information and ideas, an old concept placed in a digital environment.Rob Cover argues that social networking's foundation in Web 2.0, high-speed networking shifts online representation to one which is both visual and relational to other people, complexifying the identity process for younger people and creating new forms of anxiety.According to Boyd and Ellison's (2007) article, "Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life", social networking sites share a variety of technical features that allow individuals to: construct a public/semi-public profile, articulate a list of other users that they share a connection with, and view their list of connections within the system.One can categorize social-network services into three types: There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests (see the FOAF standard).A study reveals that India recorded world's largest growth in terms of social media users in 2013.
Furthermore, the idea that these services are defined by their ability to bring people together provides too broad a definition.