Over 40 and need safe dating online dating tips for women first email sent
New entrant my Lovely goes live on Friday, with a business proposition aimed at those over 50s.
Matt Connolly conceived the idea of the website to dispel the stigma and solve a problem presented to him around the Sunday lunch table.
It's peer endorsement from the ones who love you most (hopefully).
Good luck to all the over-50s out there who, as of Friday, have a smart new way to find love.
They estimate that 542 people get married every day in the USA having met on their website, accounting for nearly 5pc of new US marriages.
Now operating in over 150 countries, they have noted the need to connect specific groups of people and offer a senior singles section.
With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.
When starting out on an over 40s dating site, you may be apprehensive, but there are many singles aged over 40 in your position.
Some have never been married, other may be divorced or separated, and others may be single parents.
How will the story stack up against the greatest films about business?
Professional Singles Dating is out most popular site, with over 300 new members joining every week.
He signed himself up to a number of "senior dating" sites and interviewed hundreds of single men and women.